Creating a World Without Poverty Social Business and the Future of Capitalism

In 'Creating a World Without Poverty,' Nobel Peace Prize winner Muhammad Yunus proposes a transformative new economic model called 'social business.' Building on his experience founding Grameen Bank and pioneering microcredit, Yunus argues that the current version of capitalism is incomplete because it views human beings as strictly profit-motivated. He introduces a new type of enterprise—the social business—which is designed to solve social problems such as malnutrition, lack of healthcare, and poverty while remaining self-sustaining through the sale of goods or services. Unlike traditional charities, social businesses must recover their costs and are driven by social impact rather than shareholder dividends. Using real-world examples like the Grameen-Danone partnership to provide fortified yogurt to children in Bangladesh, Yunus illustrates how this model can harness the efficiency of the free market to create a more equitable world where poverty is eventually relegated to museums.

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